Kelly Benefit Strategies/Medifast Announces First New Sponsor at Interbike
Myo-Med All Natural Pain Management System Perfect Fit for Program, says Aaron
Minneapolis, Minn., September 26 2007; As Interbike 2007 opens its doors to the international cycling community of dealmakers today, the Kelly Benefit Strategies/Medifast pro cycling team is already finalizing an agreement for the team’s first new sponsor of 2008. BioForce Inc., makers of Myo-Med, the all-natural pain management system has signed on to join the team’s platform of health and wellness, nutrition and environmental consciousness.
"In a word, we’re thrilled," says Charles Aaron, managing director of the Kelly Benefit Strategies/Medifast team through Minneapolis-based Circuit Global Sport Management. "MyoMed as a product is both well respected and well known in professional football and basketball. Their all natural, toxin-free approach to pain management is going to be hugely sought-after throughout the pro cycling circuit – plus the product is a great, complimentary bonus to our athletes’ already stringent regime of healthy nutrition, exercise and wellness."
BioForce Inc. joins an cohesive roster of healthy lifestyle sponsors that includes Kelly Benefit Strategies, one of the nation’s fastest growing consultants and brokers of employee benefits, Medifast Inc., experts in meal replacement nutrition, Materials Processing Corporation, specialists in electronics recycling for a greener environment and Mt.Borah, the Wisconsin-based producer of active outdoor mountain bike apparel and pro custom cycling clothing. In all, the team has 30 partner sponsors, 29 of which are expected to return for the 2008 season.
"We're dedicated to helping people live healthier, more active and more enjoyable lifestyles," says Bob Shawgo, Vice President Marketing, BioForce Inc.. "Cycling is such a natural fit for our brand. Myo-Med can help alleviate some of the aches and pains of competitive cycling and the intensive training regime that is part of the pro athlete lifestyle. The Kelly Benefit Strategies/Medifast pro cycling team is a natural fit for us too because of their focus on promoting a healthy lifestyle for their other sponsors. It's the perfect partnership to further our message and introduce our product to cyclists everywhere."
John Kelly, title sponsor and president Kelly Benefit Strategies agrees: "BioForce is going to be a fantastic complement to our family of partners next season. We pride ourselves on looking after our athletes first and foremost and the MyoMed pain management system will become a part of our athlete preparation and recovery program."
The Kelly Benefit Strategies/Medifast pro cycling team is managed out of Minneapolis by Circuit Global Sport Management.
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About BioForce
BioForce, the maker of Myo-Med, is a health products company dedicated to naturally improving the quality of life for people of all ages. The company’s flagship product, Myo-Med, was created by health professionals and is recommended by doctors and athletes for all those who refuse to let sore muscles, arthritis or backache get in the way of living. Myo-Med works as a natural anti-inflammatory cream and provides pain relief through all-natural, toxin-free ingredients such as CFAs, Bryonia Alba, Rhus Toxicodendron, shark-liver oil and deodorized garlic oil (contains no salicylates, alcohol, dyes or paraben). Myomed’s proprietary, all-natural nano delivery system carries pain-relieving and anti-inflammatory ingredients deep into affected tissue to provide fast and lasting relief. It has been used as a therapeutic treatment by those suffering such pain-causing aliments as arthritis, sports injuries, backache, strains, bruises and sprains. BioForce is a privately held company based in Utah.<
About Kelly Benefit Strategies (www.kellybenefitstrategies.com) is a group insurance broker and consultant that specialize in healthcare, and is a division of Kelly & Associates Insurance Group, Inc, headquartered in Hunt Valley, Maryland. KBS serves thousands of employers ranging in size from small businesses to Fortune 500 companies and is committed to bringing its customers affordable group benefits through innovative benefit design, management, and administration.
About Medifast (www.medifastdiet.com) Medifast (NYSE: MED) is the leading easy-to-use, clinically proven meal replacement program. Medifast has been recommended by thousands of physicians and used by over one million customers. Its programs have been proven effective through studies by researchers from major university teaching hospitals. The company sells its products and programs direct to consumer via the web and national call centers as well as through its national network of physicians and clinics, and Take Shape for Life program. Medifast was incorporated in 1980 and is headquartered in Owings Mills, Maryland.
About Circuit Global Sports Management (www.circuitsport.com) Minneapolis-based CGSM facilitates strategic alliances between corporate partners and professional cycling initiatives. Previous high-profile clients include Cadillac, Red Bull, Panasonic, DKNY, Dollar Rent a Car, Jeep, Timberland, and the State of Minnesota.
